Meta Suite Analytics

Graph showing reach data with a total of 58.7K, a 6.7% increase, plotted from December 6 to December 31.

Dec 11, 2024 - Jan 1, 2025

Line graph showing views from December 27 to January 1, peaking around December 31, with a total of 142K views and a 58.2% increase.
Line graph showing website visits from Dec 27 to Jan 1 with 4.4K total visits, indicating a 53.2% increase.
Line graph showing the number of follows from December 6 to December 31 with a total of 133 follows, increasing by 13.7%.

Social Media Growth at TrueRescue

During my time at TrueRescue, I spearheaded a social media campaign to increase community engagement and support for animal adoption. From Dec 11 to Jan 1, my efforts resulted in:

  • 6.7% increase in reach

  • 58.2% growth in views

  • 53.2% rise in account visits

  • 13.7% more followers

By leveraging data-driven strategies, engaging content, and community interaction, I successfully expanded the organization’s reach and impact, supporting our mission of finding forever homes for rescue animals.

  • Overview

    The "12 Dogs of Christmas" campaign was a heartwarming initiative designed to find forever homes for 12 deserving dogs during the holiday season. Through engaging storytelling, visuals, and strategic social media outreach, this campaign captured the spirit of the season while raising awareness about adoption.

    Campaign Goals

    • Promote Adoption: Highlight 12 adoptable dogs for the 12 days of Christmas (Dec 25th - January 6th).

    • Increase Engagement: Encourage community involvement through shares, likes, and comments.

    • Raise Awareness: Shine a light on the importance of adoption and fostering, especially during the holiday season.

    Strategy

    1. Daily Spotlights: Each day, one dog was featured with several high-quality photos, an engaging caption, and a call to action. Posts included:

      • A brief story about the dog’s personality and journey.

      • Professional photos showcasing the dog’s best side.

      • Clear instructions on how to adopt or inquire further.

    2. Thematic Branding:

      • Campaign visuals included festive elements such as snowflakes, gift tags, and holiday colors to create a cohesive and cheerful aesthetic.

      • A custom hashtag, #12DogsOfChristmas, was used to increase visibility and track engagement.

    3. Audience Engagement:

      • Followers were encouraged to share posts to help spread the word.

      • Stories and reels featured behind-the-scenes content, such as the dogs in holiday-themed settings or interacting with volunteers.

    Results

    • Increased Engagement:

      • 23% increase in social media interactions compared to the previous month.

      • Posts under the #12DogsOfChristmas hashtag received an average of 180 likes each.

    • Adoption Success:

      • 5 out of the 12 featured dogs were adopted by the end of the campaign.

      • Several adoption inquiries were received for the remaining dogs, and many adoptions are now pending.

    • Community Impact:

      • The campaign generated heartwarming feedback from followers, many of whom expressed gratitude for the effort to spotlight these dogs.

      • We gained 3 new fosters and 2 new volunteers.

    Conclusion

    The "12 Dogs of Christmas" campaign not only brought joy to the holiday season but also demonstrated the power of storytelling and community engagement in driving meaningful outcomes. This initiative reinforced the importance of adoption and showcased the impact of compassionate marketing.